With 10 years' experience in the fashion industry, creative directing and designing clothes for British heritage brands, founder Sophie Woodrow launched Sleepy Doe.
Born in Bath in 2016, Sleepy Doe provides timeless printed sleepwear and matching jersey bedding for children aged 0-6 years. All products are soft with subtle design details, bringing comfort and an effortless style to the mini bedtime wardrobe.
With the all-too familiar experience of having a child who doesn’t sleep through the night, Sophie primarily wanted to help give adults the reassurance that their minis can be as comfy as possible when it comes to bedtime. With her design experience and knowing the importance of achieving quality alongside style, the super-soft fabrics are hand-picked for comfort, maximising chances of the good night’s sleep every parent hopes for.